American singer/songwriter Khalid has been announced as a global brand ambassador for speaker brand JBL, following in the footsteps of Demi Lovato and Priyanka Chopra.

The Better hitmaker will also headline this year's JBL Fest in October as part of the deal, and commented 'I’m constantly looking for ways to connect with my fans and elevate how they experience my music... I’ve always loved JBL sound - whether pumping through an arena or in my headphones - so teaming up with JBL was an organic move for me'.